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Stay updated with the latest announcements, product launches, partnerships, media features, and milestones from IAFT. We’re building smarter family life solutions that help parents reclaim time, reduce stress, and create happier homes.
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Millennial moms are the most resentful generation. A spa day isn’t going to fix it.
We surveyed* 2,000 American moms to find out what they actually need — and what they wish they could skip this Mother’s Day. The data revealed something deeper than gift preferences. There’s one stat from our new survey that stopped me cold: 40% of moms say no one...
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